BUSINESS DATA ANALYST / PRODUCT ANALYST

Hi, I'm Giao
Business Data Analyst
& Product Thinker

I am a Business Analytics graduate with experience in data visualization, Python-based data processing, customer segmentation, and product thinking. I enjoy connecting data with business context to support better decisions.

Giao Duong portrait
Open to opportunities

About Me

I am a Business Analytics graduate with a strong interest in business data analysis, product thinking, and customer behavior.

My work focuses on understanding problems, structuring insights, and communicating findings that support decision-making.

Through academic and project-based work, I have developed hands-on experience in Tableau, Python, RFM segmentation, UX flow design, and data storytelling.

I do not just analyze data — I aim to understand the system behind it.

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Experience

12/2024 — 02/2025

Banking

Sacombank

Credit Analyst Intern

Assisted in credit appraisal and preliminary risk assessment for customer loan applications. Supported documentation review, customer verification, and on-site appraisal activities with senior staff.

08/2024 — 11/2024

Leadership

Macquarie University

Unit Representative

Represented a cohort of 100+ students by collecting and communicating feedback to the course convenor, helping improve communication and the overall learning experience.

Tech Stack

Data Analysis
Python Excel DAX R Studio
Business Intelligence
Tableau Power BI Dashboard Design Data Visualization KPI Reporting
Customer Analytics
RFM Segmentation Customer Behavior Sales Analytics Insight Generation
Product Thinking
User Journey Mapping Chatbot Flow Figma UX Logic Decision Support

Featured Works

Python + Tableau + Customer Analytics

Sales & Customer Analytics: O&F Retail Case Study

Analyzed a retail dataset to understand sales performance, profitability, customer behavior, and operational efficiency.

  • Cleaned and transformed raw data using Python
  • Created RFM customer segmentation dataset
  • Built Tableau dashboards for sales, discount, loyalty, and fulfillment
  • Identified margin erosion from high discounting and delivery delays
Product Case Study + Figma

TravelHelper – AI Chatbot for Travel Decision Support

Designed a travel chatbot that helps users make travel decisions through a structured conversation flow instead of overwhelming search results.

  • Mapped travel-planning pain points and user decision flow
  • Designed BPMN 2-pool workflow (User + System) with retry logic and human escalation
  • Created Figma mobile UI with guided interaction, short prompts, and friendly tone
  • Built service recovery for unclear inputs, failed payments, and unsupported requests
Academic Recognition

MQBS2010 Teaching Resource

Created a teaching resource on time management in collaborative projects. The work was recognised as a high-quality sample for future students.

  • Applied communication, teamwork, and self-leadership skills
  • Translated learning concepts into an engaging educational resource
  • Strengthened confidence in structuring and presenting ideas

CV

I am seeking opportunities as a Business Data Analyst, Product Analyst where I can apply data-driven thinking to solve business problems.